Built by women,
for women
Two Dubai-based women who got tired of wellness spaces that didn't speak to them — so they created their own. Magpie's Lane is the community they wished had existed when they needed it most.
Noora has a deep belief that wellness is both personal and communal. With a background spanning beauty, wellbeing, and women's health advocacy, she has spent her career creating spaces where women feel seen, supported, and inspired. She brings warmth, lived experience, and an unwavering commitment to building community that goes beyond the surface.
A passionate advocate for holistic wellness and conscious beauty, Nicola brings years of expertise in the intersection of inner health and outer radiance. Based in Dubai, she has built her practice around empowering women to understand their bodies, embrace rituals that truly work, and build a relationship with wellness that is sustainable, joyful, and entirely their own.